Just Naturally Be Yourself


JNBY is a contemporary, design-driven brand based in Hangzhou, China. Established in 1994, JNBY has grown into one of China's most influential brands, with a strong, distinct esthetic in design, philosophy and presentation.

JNBY concept stores are an extension of the brand's modern, architectural design principles. Our vision of an all natural brand is mirrored in the clean, industrial elements of the store space and fixtures. The raw and open visual displays act as a canvas for the garments.